Marketing Strategy of Private Hospitals.doc

 PAGE \* MERGEFORMAT 20 Marketing Strategy of Private Hospitals Paper Keywords: SWOT analysis of the private hospital marketing strategy marketing mix Abstract: The SWOT analysis is based private hospital development strategy for the decision of various factors, the use of 7Ps marketing mix modeling, concluded that the need for medical services, private hospitals, medical services, price, market position, establish the image of hospitals, health services staff development, build the medical environment and service process improvement and other aspects of combination 7 to expand marketing channels and improve the impact of private hospitals, resulting in an increasingly competitive health care market in a certain market share. Private hospitals, as China’s reform and opening up and reform of health system resulting from new medical economic entity, has experienced 20 years of development track. The rise and development, to bring a competitive health care market. With its own private hospitals continue to development, and “foreign hospital” and public hospitals pincer attack, the face of intensified competition in the medical market, the overall medical needs in the case of stable, private hospitals and better access to health care market more piece of “cake” to increase market share, many hospital administrators have come to realize the importance of marketing. Private hospitals to face marketing, we must first establish a marketing concept, recognize their own strengths and weaknesses, opportunities and challenges, select the appropriate and effective marketing strategy, improve core competitiveness, promote their own development. Currently, the academic definition of the private hospitals there is still some controversy, according to lt;”On the urban medical institutions should be managed the implementation of the views ofgt;gt; regulations, private hospitals can be divided into two types of profit and nonprofit. This article refers to pri