Marketing people success is just how far you have.doc

 PAGE \* MERGEFORMAT 4 Marketing people success is just how far you have In Berlin, a small town in the western suburbs, more than 100 years ago an old man has been known widely read. In his life did not achieve any remarkable success, and no startling move. People do not even know his name because he is just an ordinary repair shoemaker. Shoemaker The difference is that with the other people talking about him, added a suffix - ‘Mr.’. No one knows what time, Mr. Shoemaker came to this town, but when it was noted that with Mr. shoemaker, all his moves have become so unique: In addition to quotes, he never say a word with many customers; no matter what time, It spread from his side can always saw him through the focused and busy figure; he never bargain with customers, because he never compromises he made to the customer of any conditions, including shoe repair program, take shoes time, service prices, etc. ; in his shoe repair, where, no matter what time you’ll be able to wear clean slippers, and provide you with a pair of disposable shoe covers; Although the vast majority of people wonder whether he is illiterate, but in his shoes stalls throughout the city every day, put stood the day’s newspapers and entertainment magazines for customers to spend their time ... ... The whole town, he’s the most expensive shoe repair, but also the slowest, but people are still here to enjoy his shoe repair. Even the nails a partial palm, people are still looked at him like the completion of each working procedure: extraction insoles, put it in a clean bag; with the brush the dust washed off shoe soles; under the soles wear, gestures Choose the size of the right side palm; cast iron hair shoe brushes and partial palm; a hair brush the net with another palm and soles on the shoes, rubber, leather particles; use a dedicated brush in the palm and soles of the shoe contact surface coated with big drum filled with special glue, until they are completely dry; carefully to make sho