Marketing people you in the workplace marketing it- (B).doc

 PAGE \* MERGEFORMAT 5 Marketing people you in the workplace marketing it? (B) In the previous section, we talked about marketing from the inside first, and master the ability to perform key tasks, are: the marketing and cash flow closely linked, that marketing efforts, the use of business language, the establishment of systematic, transparent The procedure can be repeated use, understand and serve the needs of internal customers. This will focus on “communication” with you to explore how the workplace marketing. 4C marketing theory, there is a C is communication. How to communicate with internal customers? Throw away the jargon before it, talk about everyone could understand, the words can resonate. To “marketing language into business language” is the first step in good communication. We work in all use of the marketing program, the most special is that the marketing activities and financial results associated with the program. For example, different enterprises within the enterprise, and marketing staff on how the future may be in the form of cash income to express the meaning of brand equity arising from differences. Thus, the key marketing terms are translated into most of the members of management understand the language , so that people understand the meaning of these terms is very crucial. It takes time to think carefully about, and this is well worth the effort: ● Other members of the management attention to our work, and as a center of its business, ● business marketing colleagues can understand how to help them accomplish their goals, ● the management of non-marketing background members to clearly see that our efforts bring results is how to improve the financial performance and competitive position in the market’s. ● We can enhance business intelligence, to become well-known to promote enterprise development and growth of leaders, ● have mastered the entire industry, and in all languages #8203;#8203;can be used within the enterpris