Marketing management is the key to break through bottlenecks for SMEs.doc

 PAGE \* MERGEFORMAT 30 Marketing management is the key to break through bottlenecks for SMEs Preface In our small and medium enterprises for domestic consulting services, we found a commonality: Sales growth is a matter of concern for SMEs, their use of all means are used to promote the direct increase in sales. However, these companies use the sales approach is too simple, too extensive, often they are considered to be the immediate and effective way, the result is damage to the continued sales growth, culminating in the sale could not break through the bottleneck, corporate helpless caught in a vicious cycle of situation. We believe that marketing management is the core of sales, only the basis for the establishment of good management and sales in order to achieve sustained growth. Here we have adopted advisory services to SMEs, according to some representative of the business situation, to simulate that this is case by case descriptions to illustrate how marketing, sales management to break through the bottleneck, hope that this case can be Dazhong Xiao Guang the actual operation of enterprises with little thought. 1, a Company Background 1, business nature: a limited liability company, from the conversion from state-owned institutions. 2, main business: food and beverage. 3, annual sales: 80 million yuan Second, the status of the enterprise marketing management 1, the marketing organizational structure (1) Position settings: sales manager, regional sales director (2) The functions and powers: Regional sales director reporting directly to the general manager of marketing and sales manager to regional sales manager to coordinate the work of the main. 2, marketing, the number of personnel: (1) Market staff: 1 person (2) Sales Director: 20 people, divided into three situations: a person under the jurisdiction of a province, a province of the jur