Marketing consumer-oriented - after the disk drive mode of implementation of the Liquor Marketing Thoughts.doc

 PAGE \* MERGEFORMAT 18 Marketing consumer-oriented - after the ‘disk drive’ mode of implementation of the Liquor Marketing Thoughts Primers Liquor industry in China in recent years a number of brands rush end, attach importance to terminal; marketing philosophy emphasizes winning the terminal, the terminal is king of the time, this resulted in the terminal when the high cost of embarrassment. A large number of resources in the terminal from being abused to form a pan-terminal-oriented liquor brand marketing pattern, where the so-called pan-terminal-oriented, specifically refers to the vicious competition in the marketing goals are generally relatively concentrated in A, B Class hotels terminal, causing a serious brand competition ‘ crash ‘, down to the inevitable development trend is the real value of the terminal has been inflated, and a large number of weak brands out. Perhaps the industry’s development from a macro point of view, this is the law of the strong survive the weak out of the natural reflection of market opportunities, as well as from the principle of fairness perspective, a large number of the terminal disorder caused by competition, waste of resources have been necessary? Misuse of resources actually beneficial to whom? For those small and medium wine companies (particularly those with a development potential of the brand), the mass-market cost of the production may represent a market opportunity and the loss of space for development, it is not fair. Under the pattern in these markets, and perhaps brings a warning: Looking back over the past decade China’s development path liquor sales, brand management from the operation of the terminal channel went to disk drive and the definition of liquor terminal operator theory of marketing competition in the market more intense, triggering liquor business and the Trader who will be cut-throat competition has become even more steadfast belief in the end. However, the development of the status quo in te