Marketing Darwinism.doc

 PAGE \* MERGEFORMAT 14 Marketing Darwinism Has a long history of the Chinese is good, the bad thing is the market economy have come too late to be too sudden and too urgent and that, so we have to use just two or three decades to digest other people for centuries have accumulated with the market knowledge, skills and experience. Chinese enterprises have not yet had time familiar with the true sense of the business when the mechanism, and yet had to face the master and the use of ‘marketing’ This is entirely market-oriented technology. There is no doubt that China is entering the most challenging ever period of history. Evolution, the irresistible trend of The evolution of marketing techniques in the evolution of world economic development history can be traced back to the early 20th century. The first phase, production-oriented and manufacturing is king of the era, roughly from the early 20th century until the late 20th century, 50. This is a stage of the large-scale industrial production and manufacturing as the main feature. In the worldwide consumer demand has not been met before the production to become the leading business, other business sectors we have yet to be enterprises to pay attention to market conditions. To adapt, when the enterprise organizational structure, management style and decision-making system, and embodies a large-scale production. The second phase, competition-oriented and mass-marketing era, roughly from the 20th century until the 50 years since the late 60s. With the large number of social needs in general been met, a large-scale production of relative surplus of the characteristics of the increasingly evident, and large-scale competition among producers to consumers of all ages have become the business’s top priority. In order to gain a competitive victory, business operators have to compete in accordance with market needs and competitive development of enterprise products, price, access and promotion policies. During this per