Marketing decisions compromise the Road.doc

 PAGE \* MERGEFORMAT 6 Marketing decisions compromise the Road As a good public administration decision-making is a constructive social compromise, a good marketing decision in the various views, should also be based on the recommendations of a compromise. A marketing research study of consumers trying to use the data to prove how meaningful insight, and a strategic management consulting experts have stressed that cases of successful marketing ideas hidden more valuable, in fact, all these angles are just some of the conclusions made by the typical Consultant’s view, too much emphasis on certain professional perspective, while ignoring the position of the enterprise itself and the situation of marketing decision-makers. In fact, the majority of today’s media marketing knowledge, it is these doorways different consultant’s view, rather than the decision-making opinion. Chinese companies marketing decision-makers is often the supreme leader or core business operations manager. In my personal experience, the majority of local customers, often CEO-level people are the last to make those marketing decisions and core promoter. These front-line starting from the market leader often has a detached acumen, bold courage, fine insight and rich practical experience. In China, in many cases, the consultant’s work and decision-makers there is no common background, no regular in-depth communication between the two interactions are prevalent in the work of distrust and prejudice, there is often caused by the distance between the two views, which mainly by their own opinions from the evidence base caused by the difference. Understanding of this difference in not only help to accurately define the marketing consultant and marketing decision makers in this role, will also help companies operating personnel to use the actual sales in all channels of information resources. Different one: the fact-driven and vision-driven Professional advisers: Emphasis on consumer information