Marketing Management awake (Part Two).doc

 PAGE \* MERGEFORMAT 22 Marketing Management awake (Part Two) Chinese companies without things like a doll, unable to withstand the market winks to attract and profit temptation carcass tripped on a beautiful trap. The reason is that less than anyone, and management of the low level. The image of these said that marketing is gaining ground, management is to establish a market base. What is the cause? At first glance, the market fast-growing speed die, Zhou Qi is a life cycle of collapse. Simple compare longevity companies can easily find Chinese companies what is behind the weak, that is, the vulnerability of sustainability. Summed together, the main reason except for the following: I do not know their fate by the end of the This mainly refers to the state-owned enterprise operators. Objective point of view, the market economy conditions, the value of life reflect the position or is not a single token, but rather a composite value system to embody. In a market economy conditions, the party spirit, in principle, not by shouting slogans to strengthen or some education, more laissez-faire attitude of passive behavior of non-resolved. From this sense, is based on the needs of party spirit, in principle, the value system for the reconstruction of the soul. As businesses like businesses, rights, responsibilities and obligations of the position of disorder, etc. factors, particularly the frequent personnel changes, the policy variable, the government management practices rigidity, hysteresis, so that officers based in business a long time haunting, making business by itself has no sense of security, a large amount of energy used in the power of competition. So short-term action will be unavoidable, and even funding for overstretched, with figures to create false prosperity and enhancement of such fraud honor strange phenomenon occurred. A stir thought and Creation News The former is a psychological holding Guo Bayin die, while the latter is a publicity-seeking beh