Marketing Management from the Perspective of business execution.doc

 PAGE \* MERGEFORMAT 4 Marketing Management from the Perspective of business execution Almost every enterprise regardless of size in that execution, execution becomes all the strategies, tactics of the “finishing touches” and the end result. Whether liquor and beverage industry or the business or other consumer goods companies, strategic business development and implementation of the two poles are interrelated and inseparable. A few years ago, there is a book lt;lt;Details determine success or failuregt;gt;, the author discusses a large number of cases “Details” in the management of the importance of, and then there lt;lt;strategic decision successgt;gt; so many “cottage” version, I think, on one level, strategy, details of the implementation can determine success or failure, and poor which side will not work, but only with details, or a strategy can not lead to success. Strategy, tactics, execution is not neglected, that is, only the “system” in order to achieve their goals. Some might say, what strategy is big business, strategy is the high-level things, as marketing managers, in most cases to do is execute the things, as you can without much thought to strategy. Remark, right? Surface looks very reasonable, but think carefully, it may not. Take the example of a regional market. A regional manager to make a market or need strategic thinking, strategy and tactics do not need or need systems integration? Is waiting for the company to develop everything and then the so-called ??the planning or execution, after which the market to suddenly see it? course not. a regional market is definitely in charge of strategic and tactical regional makers, the implementation of the first charge, responsibility. Of course, the region’s strategic and tactics are in the company’s overall strategy and tactics under the often more closely linked the two regional managers, will be themselves, to flex its muscles. So, only in the right direction under the enhancement of ex