Marketing management for small and medium private enterprises Eight basic work.docVIP

 PAGE \* MERGEFORMAT 9 Marketing management for small and medium private enterprises Eight basic work Chinese enterprises do not lack of advanced marketing management concepts and trendy means, missing is to realize these concepts and operation of the foundation and process support. China’s reform and opening up for 30 years, contact the marketing should also be no less than half a century, and if it is premature to look for their own historical reasons, it would not be justified. The fact, however, what is it? Nearly 60% of SMEs do not have any like the look of the marketing department, or nominal. In this regard, many business leaders are also very distressed, ask us about how to do that. Combined with our served many businesses and their own practical experience, we have summed up the marketing infrastructure to build the eight basic management work in this share. 1, marketing organization structure design: clear and complete organizational structure for various types of marketing efforts undertaken by the premise. Small and medium private enterprises in order to be more in line with the status quo, we generally will be marketing and sales department merger, called the marketing department, and the use of linear management structure. A department must first have a soul, is the department head may be called the director, ministers, managers. The following set of its general market information, planning posts (1), back-office one people, and various modules of the sales staff, sales personnel are divided into charge of regional markets, networks, terminals, channels. We generally put this structure is called the 1 1 1 n-type, that is, a market leader with a plan and a back office led a group of sales people. This simple linear structure, clarity, easy to administer, suitable for small and medium private enterprises. Second, determine the job responsibilities and working conditions: in their place to seek his political. According to the company need to iden