Marketing management of the terminal cargo handling.doc

 PAGE \* MERGEFORMAT 6 Marketing management of the terminal cargo handling Success tally means to stimulate consumer demand, promote the purchase, so as to enhance volume of retail sales act as a terminal. It belongs to the sale of an intangible, such as occupying prime location, can effectively raise sales 50%; occupy a fair counter space, which can effectively raise sales 20%; posted a lot of POP, can play a ‘manipulation’ of the effect, can effectively raise sales 25%. Visible behavior of the terminal cargo handling of promotional influence. Terminal cargo handling major retail outlets in the Terminal displays and promotional displays the work of the tally. Display terminals at retail outlets End retail outlets is on display counters and shelves, we should focus on placing the company’s products to display style is best at the national or region-wide, product display, price tag, cargo care, leaflets, distribution of forms of perfect unity. Store their goods: the goods can embody a kind of aesthetic and artistic display. Display structure should be based on the product features of the different packaging to highlight its overall the United States. Layout, we should clean, beautiful, and in accordance with climatic characteristics in different regions display products. 3-4 times a week under normal circumstances, the frequency of cleaning products, to maintain its good image, giving consumers a natural and harmonious feeling. New products and seek to put the back on the front of the original product. Price tag: the use of local Price Bureau to allow the price tag, the price must be national unity. Requirements for a clear price tag, the price figures to make it clear, formal, correct figures on the prohibition of fraud, will not have dirt. Price tag to be placed in obvious places, close to the back of products, positive straight to consumers, which will help consumers identify. Cargo care: to display the product to be placed on the goods entrusted above