Marketing management often read proper tactics.doc

 PAGE \* MERGEFORMAT 10 Marketing management often read ‘proper’ tactics Enterprise marketing management have any tips? With regard to business management, especially marketing management theory and writings can be described as plethora, there are short experience, there are eloquent masterpiece; a study of corporate success, there are summary business failure reason. These articles read more we learn, the more feel that the tricky word with a broad, and that is ‘appropriate’ word, however, if not be described, and that ‘appropriate’ may not remember the word ‘apply’! ‘Appropriate’ word may be understood as ‘adaptation’. Enterprise management is a systemic problem, although the marketing management is the most important, but only a part of enterprise management, enterprise ultimate goal is to achieve profitability, profit maximization, and the corporate management of internal and external value chain the value chain to the head of each line is a part of the profits of the nodes in the enterprise management can not overemphasize the role of marketing, leading to the development of enterprises suffering from insufficiency syndrome, neglect of product technology research and development and upgrading of internal round quality management, as well as the upstream and downstream supply chain integration of resources will enable the development of enterprises become unbalanced, resulting in weakening of the core competitiveness of enterprises, corporate strategy development self-adaptability is poor, so that enterprises showed red-hot in 2035 after the dismal situation. Enterprise managers need to have ‘global’ concepts and the development of strategic vision, according to their specific situation analysis and management, a hammer if the East West a stick, today heard a consultant say this is good, tomorrow, experts say this is not good to listen to B as Well, its not his mind. Blind trust and worship of the so-called experts in marketing, planning and management con