Marketing Management in the two legs.doc

 PAGE \* MERGEFORMAT 8 Marketing Management in the ‘two legs’ Development of our society, the market is changing marketing environment has changed, everything had to change. Once upon a time, the traditional beer marketing channels, marketing models, philosophies and so changes in the quiet of the place, although ‘moisten things silently’ type of way, but we still have insight: Marketing to the revolution, management, be innovative. In recent years, market management daytime fought, occasionally write and share insights. We think: The success of a market should not be a person’s success, but a team’s success; is not a person’s growth, but the maturity of a group of people; not only an increase in reimbursement, but the empowerment of the market to control . On beer that fast moving consumer goods industries, the ‘management’ is the profound meaning of course, but also study the essence of its sentence: the management should have ‘two legs’, namely:’ manage well a team to manage its side market legs walk the world ‘. 1st leg: Tube well a team to enhance team building. Some are ‘stand’, no one is ‘only’, the role of talent in the organization has attracted the self-evident. Looking at the world’s top 500 best companies a lot of attention to most of the people mentioned in the strategic height. It is precisely because so many are willing to sacrifice silence for their people, only their budding career. Are so-called ‘off the ground regarding the marrow 10000’, therefore, our team not only focus on the selection of talent, but also to enhance their service and training, to develop talent echelon. To keep the ‘soldiers’ retention, the heart to keep. Only with a good team, and people in order, strengthening the cohesion of the team, well-targeted, and our work in order to get things in motion, all-conquering, invincible. Is the so-called ‘people Qi, remove the mountain’. After a long period of exploration, nurturing, and I consider it a good a team from the followin