Marketing people the impression of Taiwan.doc

 PAGE \* MERGEFORMAT 16 Marketing people the impression of Taiwan Preface China’s talent market, said marketing more talents shortage of sought-after. Food industry in China, there are hundreds of Taiwanese managers, like a string of dumplings, clusters are located in various provinces of China-funded industry. In addition to the Chinese market, beating Coca-Cola 3 Wahaha, but also fierce cattle, Erie, Yoshiyuki Lang, Jianlibao, Sanlu, Wai Erkang, white elephant and other Chinese-funded enterprises, there are professionals stationed in Taiwan. Local marketing people and marketing people in Taiwan, the gap in those areas? Some people may be interested. I beginning in 1997 and Ogilvy amp;amp; Mather advertising agency, a number of Taiwanese executives, Ogilvy amp;amp; Mather train local professionals in contact with Beijing in 2000 and FCB FCB advertising Taiwanese cadres working together for half a year. As access increases, I understand that the professional standards of marketing in Taiwan is high, which may benefit from the Taiwan market development and foreign markets than slow a film, and the mainland market than the fast one step causes. Subsequent meeting of the mainland such as marketing, television and other direct sales model, multi-sponsored by the Taiwanese people, pocketed the money to the mainland business professionals follow-up. But the marketing people at the same time there are also copied in Taiwan or Taiwan enterprises abroad experience, the mainland market Vein are not allowed to, lack of acclimatization phenomenon. In Mainland China in the marketing of those who progress quickly, especially in medicine and health products industry, to do direct marketing, conference marketing is not said, and holding high-dozen varieties of big advertising, from the Shi Yuzhu of Melatonin, gold partner, to Lizard Team to do a few products, to the oil-absorbing base, 9 quick 9, Korea-funded slimming capsules, and Pitt biogenic Chang Yun tea, have a very