Marketing Survey Group the U.S. chemical industry.doc

 PAGE \* MERGEFORMAT 10 Marketing Survey Group the U.S. chemical industry Some companies succeed in the competition - how they are successful? Some companies have failed in the competition - why they fail? Marketing Will it help a company achieve higher profit margins? Company’s ability to fierce competition in its products different? Some market segments than others is more profitable market segments? If yes, what reasons what is it? In addition, the company’s marketing level of customer loyalty levels and whether the link between the commercial profit? in the group of the industry, involved in the above problems and other important problem has been increasing. In order to study chemical marketing group the direction of the U.S. National Yingshi Association (NSA) and the temperature Chatterjee Group (Vantage Associates) jointly conducted a survey of its fame the company conducted an assessment of market conditions to investigate cases involving 302 companies , and also to encourage some of them large companies to do the same in its internal investigation, to facilitate wider access to employees in the marketing of view. The completed questionnaire directly to the Winn Chatterjee Group, the individual contents of the questionnaire be kept confidential. A total of 84 companies responded to the survey, of which eight large companies to a variety of answers. Received a total of 137 completed questionnaires. There are several answers that the findings through an average, the overall report as a treatment, in order to more accurately and other companies for comparison. The content can be seen from the survey, each the size of the company’s sales of the same musicians. 61% of the companies with annual sales of less than 25 million U.S. dollars; 16.5% of the companies with annual sales of more than l billion. Personal survey covered the following title: Managing Director, CEO, boss, manager, sales manager and corporate agents and so on. 1, the marketing directio