Married Princess by white tea talk about tea brand communication.docVIP

 PAGE \* MERGEFORMAT 8 Married Princess by white tea talk about tea brand communication November 2009, Anji white tea industry leading brands outside the Ming source made the world a controversial point of view: the drink than the coffee that is undeniable, tea is more green, more healthy, I believe more and more eager to health, willing to succeed will favor tea, choose tea, tea over coffee, or even cause the situation. In other words, under the guidance of the health concept, China is likely to occur over coffee, tea, the situation, that “white tea replaced coffee”, or “white married Princess” event. “White married Princess” Once thrown, that sparked a war of words. Experts, scholars, friends, and the brightest representatives have stood out, express their views and express their views. Then the situation is also the twists and turns, ups and downs, the consumer he long, “white married Princess” event transferred storm. According to this, “white married Princess” has been going on for half a year of circumstances. In the “white married Princess” have strong communication and social effect of the shock, we have to come and from another angle, to further explore the “white married Princess.” China Tea Lack? “White married Princess” came into being China has a long and deep history of tea, tea everywhere, well-known, a good ecological environment, have a solid number of professional and technical personnel in a few tea, tea output ranks first in the world beyond. But for Chinese tea brands, Chinese tea is not only a lack of strong tea brand, but the lack of high value and performance of tea knowledge level, for example, the value of a general lack of high tea health awareness. Well-known branding expert, far Zhuo, director of brand planning agencies plan that Mr. Xie Fuliang, and profound traditional Chinese culture, tea culture, inscrutable, it is an advantage, it helps to shape the brand, but also its hard to break the place. Tea, quiet and far-