Married into a wealthy local Japanese-oriented brand the other a living law.doc

 PAGE \* MERGEFORMAT 8 Married into a wealthy local Japanese-oriented brand the other a living law Shanghai Jahwa will initially be ‘MAXAM, China’ brands such as Unilever to marry when their eyes is a cooperative enterprise marketing capabilities, hopes shortcuts rapid expansion of its own brand, the introduction of advanced management techniques and concepts, develop and expand the national brand. The next few years we have seen more local brands married into wealthy: in December 2003, China’s well-known cosmetic brand small nurse, married into the L’Oreal Paris, France; end of 2004, a veteran Japanese enterprise in Nanjing Golden Ballet married small number of daily chemical industry in the domestic listed companies Softto; in April 2006 had to create homemade shampoo pinnacle of achievement Olive married into Guangdong Liby ... ... Chinese daily chemical industry is continuously staged capital, mergers and acquisitions, alliances commercial feat. Local Japanese brand married into wealthy, not wishful thinking, beneficial to both sides of the matter is a local strategy of competing on enterprise performance. When you can not become wealthy when the went to Marry a Rich Man and it should not be a living law, at least the following advantages: First, Bang Dakuan, strengthen and expand the brand local daily chemical enterprises in the reform and opening up the larger environment to develop in just 20 years time, whether it is financial strength, brand management, strategic capacity building can not be with the compared to international brand. And Unilever, Procter amp;amp; Gamble, L’Oreal are diurnal-based giant has developed nearly a century of business, the face of increasingly powerful competitors, companies have two-way road, or stay on track and continue to learn advanced business philosophy, build the core competitive advantage, enhance brand management capacity and eventually grow to compete with the international giant crocodiles; or the laws of marke