McDonald- Let the change occurs.doc

 PAGE \* MERGEFORMAT 6 McDonald: Let the change occurs McDonald’s in evolution McDonald’s in fast food in the United States started the U.S. McDonald’s more than half of the revenue from its drive-fast service brand: Thru in China, it represents the American dining. McDonald’s main business: hamburgers, french fries chicken nuggets, cola, Chinese consumers are usually considered to be a casual Western-style meals, rather than the staple food, McDonald’s in China has become a casual chain restaurant. coupled with, Walking Street shopping district Pu shop, comfortable dining environment, joyful background music, a children’s amusement park settings, virtually all reinforced this point. Upgrades and other services increased content of the McDonald’s decor and style of Chinese consumers is consistent with its casual dining positioning, these moves will strengthen the characteristics of casual dining. McDonald’s store image upgrade began in December 2010. McDonald four of the bustling Wangfujing in Beijing, the Sun Dong Dengshikou, New World Restaurant collective upgraded décor design from Europe LIM (to simplify the design style designed by the famous French designer Philippe Avanzi the same time, he is also responsible for the design of the McDonald’s restaurant in London Olympic venues. upgrade the image of a total of three themes: Wyatt enjoy the food (Food, to the influx experience (Extreme Hyun color vitality (Fresh. McDonald after the 20th anniversary of China’s most significant initiatives. The three pioneer fashion style design, are around young people and to customize and set before the children’s fun park and children’s meals to attract children and their parents practice quite different. “LIM design committed to provide for the different needs of different consumers a variety of convenient and possibilities such as restaurant seating area and a backdrop of diverse settings, dining, business and leisure variety may allow consumers during peak a