Master integrated marketing to promote Jin ran X.doc

 PAGE \* MERGEFORMAT 16 Master ‘integrated marketing’ to promote Jin ran X In March 2003, Robust functional drinks launched pulse, by virtue of the unique design of the bottle ‘and’ and then in May the sudden ‘SARS’ the ‘day’ and Robust midst of the SARS originated in Guangdong to the ‘geographical’ have made an unprecedented fluctuating channels become the only beverage frequent drinks of-stock occurrences. The success of the pulse, making functional drinks and became pure water, tea drinks, fruit juice drinks, after the major manufacturers sought after the ‘upstart’, so all drinks giants ‘Baxianguohai recount’ to launch its own energy drink, with a view, according to the relevant authoritative department predicted functional beverage market in China in 2004 than in 2003, capacity of 1.5 billion double to 30 billion on a large cake was cut a piece of Heavy. Wahaha after the failure of the health benefit ‘get up’ re-activate the push for its use of online games to expand product awareness of ‘new tactics’ the sector is commendable. Huiyuan is creative manner of men and women will be divided into two kinds of functional drinks, named for him, and by enabling her ‘Farewell, Vancouver,’ in the male and female actor Chen Kun and Zhao Lin as the image ambassador of a start to get Jige Yi orders. There are three dimensions of this benefit, unified physical, Nongfushangquan screaming, pulsating to the almost lifelike imitation of the health of partner ... ... functional drinks a beverage at the forefront of battle. Master, this by more than a unified ‘upper hand’ selling instant noodles in mainland China and become the industry leader of Taiwan’s largest food companies started out in recent years, and unity in the battle in China’s instant noodle firm to consolidate its dominant position, but also gradually introduction of tea drinks, juice drinks and get front of the market share. In China’s ‘eat’’drink’ market on fighting and win the Master repeatedly clear that t