Melatonin success lies in hearts and minds.doc

 PAGE \* MERGEFORMAT 5 Melatonin success lies in hearts and minds Melatonin can be said for Mr. Shi Yuzhu’s success, it creates the history of the Chinese health care products on the myth, for the success of Melatonin in the industry and marketing From EMKT. sector has different opinions, some said the success of Melatonin in its bombardment of advertising, it was said that the results of Shi Yuzhu good speculation, and some said that they have marketing and sales management team for the excellent, as well as that Melatonin’s products were good, and so, of course, these are Melatonin’s an indispensable factor in the success, where I believe that the success of Melatonin addition to the above this, mainly because of its hearts and minds of marketing. First, the positioning of Psychological Melatonin Melatonin accurate positioning is key to its success, Melatonin is positioning itself as gift market, rather than high-profile publicity that they are health care products, this is the genius of Melatonin, be good at seizing the hearts of consumers. Health care products in the year people are false and excessive publicity, leading to consumer health care products, and holds a high degree of vigilance is not a cold heart. The gift market is different, then the people came to visit relatives and then look at the elderly and the elders, they often get worried about what what means and I do not know what gift to send good. I remember at that time there was GUIDEC electronics sent as gifts are more, but only in business between the exchanges and young adults. For the gifts given to middle-aged is no, but precisely at this time Melatonin is a call for ‘gifts only to send Melatonin’ and ‘gifts only cost Melatonin’, as well as caring for Mom and Dad Melatonin later, at the moment to remind consumers to buy. Melatonin by positioning itself as a gift, and make ad hearts and minds and eventually captured the hearts of consumers. Second, Melatonin’s ‘filial piety’ cultural he