Members to break the dependency on Promotions.docVIP

 PAGE \* MERGEFORMAT 4 Members to break the dependency on Promotions 1. Today, many pharmacies to take members on marketing promotions, but we found that in actual sales: As members of Japanese promotions, it is easy to form the habit of consumption of consumers, many consumers would normally not buy medicine, tertiary and other pharmacies Member Day promotion that day come to buy medicine. So, for pharmacies, despite the input of Member Day promotion also high, but in reality, on how they brought about no substantial increase in sales, and many pharmacies are often members of one end of the day promotion , pharmacy sales would go down. In response to this phenomenon, how do you think? A: This is a typical promotional dependent disease, is not the best marketing programs to do so if the members of a habit, usually will not buy the exclusive pick a substantial discount on your membership to buy, less than members of Japanese do not buy, to change this situation: There are three ways: First, members of Japan discount rate to reduce the intensity, or just some high-margin pick varieties of the main push for discounts; 2 Japan is to reduce the frequency of members and replaced the previous January 1-2 times for each quarterly; three days a member engaged in other activities, other activities relying less on the price of membership to the member is expected to rely on activities to reduce the attention of members of the discount price cuts force. 2. You think, pharmacies due to a number of issues raised by Member Promotions What is the reason? A: There are about reasons: One reason: Member of management and service no substantive content, membership cards is the big discount cards, membership is that price cuts on all the chain on the current situation. The second reason: Member Services homogenization, no features, so we all engage in, are nothing new, this is actually another form of price-cutting promotions, there is no sense. The third reason: there is no d