Medical Representative - Call of Duty key elements of the terminal.docVIP

 PAGE \* MERGEFORMAT 13 Medical Representative - Call of Duty key elements of the terminal The future of the pharmaceutical market, Win in Chernical? Have terminal who were to gain power. For prescription drugs, especially newly-listed drugs, the first terminal - the hospital will always be the place of strategic importance. As to the second terminal - pharmacies, as well as the third and fourth terminal, the terminal is generally the hospital after a successful run-off businesses that are considering whether to seize the target market. Then, as an own high academic content and clinical value of prescription drugs, decisive elements of the terminal what does? (A) manufacturer With a good product to promote the success is not surprising, as a beauty married to the wealthy does not mean necessarily the same as happiness. Have a good product since it depends on how the manufacturers to carry out professional or business promotion. Manufacturers must assess the situation to develop an appropriate professional academic promotion strategy, the use of core experts, platform, platforms, and journal platform to learn to conceptualize marketing, provides physicians with new treatment ideas and Academic Services. In marketing, the development of proactive marketing strategy, make full use of agents, pharmaceutical sales representative platform for agents, pharmaceutical representatives to provide a good academic support and after-sales service. Therefore, in order to run-off terminal, first of all need a product, there is a strategy and a platform, a service factory. (B) marketing team Whether the implementation of agent system or the Office of the mechanism or a coexistence of the two manufacturers, pros and cons of its sales force, good or bad their marketing team also will have a direct impact on whether the enterprise can be a terminal in the market to compete. An excellent marketing team is required to have a team spirit and collective consciousness can be pa