Memories of rising sun l on China Beverages.docVIP

 PAGE \* MERGEFORMAT 13 Memories of ‘rising sun l’ on China Beverages Inadvertently see the CCTV Channel 7 a drink ad - the sun rise, a long absence, but in memory of the depths of hard devoid of the name of a once glorious moment in the history of the development of China beverage graffiti re-color the beverage brand, but the ashes of a sudden inter - Depression has burned so many people sighed with regret. Old advertising pictures, the old logo merchandise, choose the CCTV channels, low-key appearance in rural areas, is to arouse the broad masses of rural consumers dusty memories, remnants of the energy to play the original brand or a stormy post-rational and helplessness. See some of the original data: According to the China Beverage Industry Association statistics show that: the sun rose in 2000 the total output is 1.036 million tons, China’s top ten ranked second drink, tea drinks once occupied more than 70% market share. 1999 National Industry and Commerce Bureau clearly ‘iced’ word for the sun well-known product-specific name of the group, other companies may not be used. According to the agency evaluation, the sun rose in 2000 to reach 16.0 billion brand value. Became China’s national beverage brand. In 2001, the sun began to rise in sales problems. In market share, the beginning of 2001, the sun rose as high as 70% market share, but in the end of the year it dropped quickly to less than 30%, the market sales from a peak of 3.0 billion to less than 2 billion yuan. In late 2002, the sun rose to stop the national large-scale Distribution; now, the sun rose out of beverage market has been basically. ‘A co-operative from Hebei Jizhou out of business, from the explosive growth of the Hong Ta to a sudden, everything was so sudden, to rush to much haste, leaving only a deep awareness of Chinese companies to think in the beverage market structure and competitive environment, tremendous changes have taken place today, revisit the past has been developed and