Mengniu- Dairy upstart of possible risk.docVIP

 PAGE \* MERGEFORMAT 10 Mengniu: Dairy upstart of possible risk November 18, 2003, the Central TV’s annual prime advertising spots tender results were announced in order to speed the development of the rocket became China’s Mengniu dairy market is not only fourth place, but also in bidding for advertising deals in the beating CCTV Erie when on the CCTV Standard King. This time at the China Central Television Mengniu intend to inject 310 million yuan ads. The same for the dairy industry, from Inner Mongolia, the two giants Deal or No Deal, people feel that frankincense floating in the air filled with the smoke of the breath; doubt result from the voice: ‘one day, Santana entered the CCTV’ of them, I do not know whether the same day, ‘out an Audi A6’? Enclosure after the marketing battle ‘3 .1 Billion is to be added, fixed, and do not know how many bags of Mengniu milk to sell, the more can be earned back. ‘China Agricultural University, School of Economics Professor Li Binglong lamented to reporters that 310 million yuan is definitely not a small sum, although the growth rate of Mengniu known in the industry rapidly. The first four months of this year, Mengniu’s sales of 1.2 billion, if the increase to maintain the existing rate, its annual turnover is estimated to reach 40 billion yuan, compared with the previous year, an increase is also nearly doubled. ‘Corporate ads have to be considered enterprise strength, we will not put the cost of Tandao consumers. ‘Mengniu will certainly be relevant. This means that Mengniu will accept a greater challenge. Mengniu marketing excellence in the market has been the industry Beishou approval. ‘Shenzhou’ last days, Mengniu will soon hit the streets of the ‘Chinese astronauts dedicated milk’ ads, according to inside sources, Mengniu to spend 15 million for this. Of course, not just Mengniu, the entire dairy industry is in marketing and spend. Bright in the tender, though not in the spotlight, but the amount of adverti