Merchants key points affecting the success or failure What is this-.doc

 PAGE \* MERGEFORMAT 7 Merchants key points affecting the success or failure What is this? Answers were: Hemu (Shanghai Alliance longitudinal Zhida Principal Consultant Marketing Consulting Co., Ltd.) LIU Xue-Qing (Shanghai Alliance longitudinal Zhida Marketing Consulting Co., Ltd. Senior Consultant) ‘investment’ and other marketing the same way as is a comprehensive marketing, engineering, final implementation the success or failure depends on many factors, one with the wrong may be counterproductive. I only from the ‘investment’ approach to the potential advantages and disadvantages and risks, combined with the current domestic market situation and personal experience to talk about some of their own opinions and views. First of all we have to find out what are the form of investment at home and abroad? In general, investment mainly in the following three forms: one is the manufacturer (including a particular brand of the national general agent or take the form of OEM brand owners) by way of competitive bidding, the regional distribution rights of their products up for auction for a particular dealers, distributors of the product to obtain distribution rights (generally the right of the regional independent sales), China Merchants who would like to pay a certain amount of ‘buy the right to charge’ (buy-out costs of the regional distribution rights, rather than money, ‘life-nuclear ‘then is this form), in general, this form of multi-manufacturers and the biggest names and well-known brands, is currently able to do this step, the products have been very scarce in; the other is the manufacturer of the tender, but the dealers only pay for the goods (often committed to sales of large, upfront payments distributor of high bid), to pay ‘to buy the right to charge’, ‘Kazakhstan magnetic needle five elements’, ‘Tonghua Gold Horse’ takes this form, this approach some well-known manufacturers has become the mainstream investment practices; the third were the manufactur