Meizhou tourism marketing how to achieve breakthrough innovation.doc

 PAGE \* MERGEFORMAT 5 Meizhou tourism marketing how to achieve breakthrough innovation Meizhou is the spiritual home and overseas Hakka people, known as ‘off all the world.’ Hakka culture is the soul of their cities in the Hakka culture, the Meizhou after years of efforts, China has built Hakka museum, park and off the world tourism industry Hakka Park, and create a higher standard of a large-scale artistic performances ‘Hakka image.’ publicity marketing, government and enterprises to gradually increase the source of the Pearl River Delta market propaganda, so that people Meizhou travel show host steady upward momentum. Last year, Meizhou, Meizhou City, also proposed to create feature areas of cultural tourism development strategy. So, in the new market situation, what aspects should Meizhou travel, to carry out marketing innovation and achieve market breakthrough? First, the image communication, expand the target audience groups Meizhou city image transmission, the first clear target audience to its target audience, there are two: the general public and specific audiences for the general public is the brand may radiate to the city’s population and area. On Meizhou, mainly refers to the mass tourism market, the domestic long time, most of Meizhou and promoting tourism for the Chaozhou-Shantou area and the Pearl River Delta cities, and traveling by car market dominated by the future, should consider expanding the target audience groups. For domestic mass tourism market, one should focus on developing the Yangtze River Delta and the two source Jingjintang to market on the other hand, the city should be strengthened brand of propaganda, strong in CCTV and other mainstream media put the city’s image ads, increase Meizhou brand awareness in the country. Specific audiences, including two populations: First, the Meizhou travel products for specific markets, mainly in the province travel market, business and leisure travel market and inter-provincial market, t