Merchants selling methods benefits disadvantages and Management Analysis.doc

 PAGE \* MERGEFORMAT 7 Merchants selling methods benefits disadvantages and Management Analysis First, investment approach Investment sales, is actually set up the process of marketing channels, but also more popular in recent years, the sale of one of the methods. Particularly suited to not have their own sales network and want to take care agent to sell the enterprise network platform; or want to network edge with agents ready to find market niches, substitution of other products or the pursuit of short-term economic benefits, hoping to bring all the cash transactions, to realize the enterprise; or product as quickly as possible into the market, grab market share with the overall planning and other promotional advertising business ... In short, the temptation to China Merchants China Merchants are seeing the success that can network with existing network of agents or sell the advantages of established enterprises often receive a number of so-called letter from the planning consulting firm, saying the success rate of investment to help businesses was 98%, but the investment would mean that the success of sales success? How Merchants in the end? Investment benefits, disadvantages how? How to manage? It is a question worth pondering. Merchants selling the meaning and content: Merchants selling is to publish information on the way, give rise to interest in the distribution of investment products unit of the attention, and reached the regional or local sales agent program as a target marketing approach. It contains how to integrate and use various types of unit sales agent financial resources, human resources, sales of network resources, the process can play in a short time to reach a certain target market’s role, played to reduce the formation of distribution network costs, increase import the market rate, shorten the time to grab market share, etc. role. Merchants selling methods: Investment approach is generally seen in a variety of media, such as newsp