Mergers and acquisitions flowers or a trap-.docVIP

 PAGE \* MERGEFORMAT 7 Mergers and acquisitions flowers or a trap? Interview by: Yuan Guifang Guests: Beijing blue vision of marketing consultants well-known brand marketing chief adviser real experts have Zhaohui Furong Wang Industrial Co., Ltd. Deputy General Manager of advertising real well-known enterprises planning expert Yang Pi-hua Entered in December 2003, a spread in China’s cosmetics industry, a four-year-old rumor has finally come true, the world’s largest cosmetics group L’Oreal China president Paolo Gasparrini sudden acquisitions of domestic media, one of the three major skin care brands’ Small nurse ‘. As the Chinese market, one of three major skin care brands, the small market share of nurses to achieve 5%. 2003 sales expected to reach 40 million euros. The L’Oreal Group, the acquisition of the brand of small nurses, but also including its production base is located in Yichang, Hubei. Small nurse brand awareness among consumers to reach 96%. As a popular brand of small nurses in China had established 280 thousand points of sale. L’Oreal channel is a small value is an important aspect of nurses. Put up with hardships was raised a daughter of eleven years, married with other family Zhida tears in his eyes to the employees ‘goodbye’. Because the relationship to the agreement, in order to prevent Lee once again become rivals L’Oreal, Li reached the future will never be asked to enter the cosmetics industry. While the small nurses and other staff were welcome to enter the work of L’Oreal. L’Oreal China president Paolo Gasparrini said after the conference, small nurse will, a subsidiary of L’Oreal which co-brands. L’Oreal subsidiary within the meaning of the brand that is basically consistent with the small nurse orientation of Kadir, Kadir nurses will build a small sales network to realize the resources of the two complement each other. To this end, the author spoke with two Chinese marketing experts in the industry. I: After four years of ha