Merry wine on the beach - Shanghai wine market research reports.docVIP

 PAGE \* MERGEFORMAT 4 Merry wine on the beach - Shanghai wine market research reports Shanghai, China’s largest city, China’s largest commercial and financial center, is the forefront of national consumption, but also the national wine consumption in a big market, landing the Shanghai market, a brand of wine for every dream of. Shanghai market for white, beer, Portuguese, yellow for the four kinds of wine can be described as ‘the same battlefield, not the same as the performance’. According to 2008 statistics show that Shanghai alcoholic beverage in 2008 the total sales volume over 140 million liters, of which several hundred thousands of beer sales volume rose, yellow rice wine sales of more than 20 thousands of liters sold more than 80,000 liters of wine, liquor sales of around 31,000 liters. Rice Wine: Local Brand Wars foreign brands Historically, the beach is the base of rice wine, the old Shanghai people to drink wine, was once a great traditional folk and old Shanghai. Since becoming a port city open to the world, after Shanghai’s structure is changed, the shift in consumption habits, particularly in China’s reform and opening up, this change more evident, as a city of immigrants, forming a variety of consumer groups, also produced a variety of consumer demand. Some of the old Shanghai of Shanghai, known as ‘indigenous’, coupled with middle-aged group, they are in love with rice wine, rice wine consumption is the main body; Shanghai there are still some foreigners, senior white-collar workers, returnees, they are wine and wine consumption of the main body; and a growing number of foreign population, foreign workers, primarily consumption of the liquor; Shanghai is a southern city, summer time is rather long, compared to the north is not very cold in winter, coupled with the low beer degree-oriented, making beer consumption in the Shanghai market has become one of the largest wine species. Rice wine alone, the Shanghai in the country’s cities, per cap