Milk hundred Chinese and foreign brand competition to become the focus of.doc

 PAGE \* MERGEFORMAT 6 Milk hundred Chinese and foreign brand competition to become the focus of With the advent of 2005, domestic milk powder are in the pipeline to promote new products, but also invariably advance a hundred dollars price, in the high-end market with new breakthroughs. At the same time, some foreign brands to seize the milk powder is also facing the low-end market opportunities. Foreign giants battle, whether by virtue of network advantages domestic milk support from high-end brand image, and compete against a foreign milk powder has become the most talked about topics within the industry. Domestic milk market, the collective impact of hundred dollars By the end of 2004, Sanlu out of the Golden Babe and benefits pregnancy two products, canned maximum retail price of a breakthrough 100 yuan, 50 yuan less than the previous completely opened the grade of canned products. In the meantime, has always focused on the marketing of liquid milk on the Mengniu milk for the first time a large-scale investment will be held, and launched the amp;quot;HC ‘series of infant milk powder, bags (400 g) the retail price reached 40 yuan, to listen to mounted close to 90 yuan / listen, now with the comprehensive promotion of CCTV’s advertisement. Immediately afterwards, the Erie has also replaced amp;quot;fresh milk ‘product packaging, while the price from the original bag referred to more than 20 yuan more than 30 yuan, and Chinese New Year, after plans to launch its Gold infant products, the price is expected to fetch 180 yuan / hear about. China-made milk powder in a bold attempt to canned products, is a brand of its own challenges, and bring many years of China-made milk powder unfinished long-cherished wish. Affected by the tariff reduction, foreign milk powder may be partly to lower prices Hundred dollars in the domestic milk market, bold enough to advance to the time, which insists on high-end market, while foreign brands face price cuts milk new opportu