Misunderstanding of the seven new product development for SMEs.doc

 PAGE \* MERGEFORMAT 8 Misunderstanding of the seven new product development for SMEs The number of groups of SMEs in China is very large, especially in the fast moving consumer goods products industry, because of its relatively low barriers to entry, many of the rapid influx of capital to build a variety of plants, the production of various products into the market. This paper mainly targeted at the FMCG industry, new product development for SMEs to make a few of the erroneous views: Myth # 1: forget that they are the small business Many enterprises that, with the original primitive accumulation and timely opportunity, through hard work in 2023, founder of hardship in the regional market gained rapid growth of assets also reached five, 60 million, while the regional market is also relatively well-known brands . The rapid success from scratch then the boss will be inspired to enter the world’s top 500 of the pride! As a result, enterprises whipped up a well-known enterprises such as Procter amp;amp; Gamble to learn multi-brand strategy, the establishment of the brand managers, on the one hand a large number of Sagittarius the organization to find new National cursory Side project, on the one hand there will be only tens of millions to buy land for repair works. Results did not find a good new product project, the boss had no choice but developing a number of the current well-known brands to follow the best-selling product to end. Meanwhile, there is the original product competitive in the market because of funding and focus of the work shift and cease to exist. As such enterprises, the boss mind be clear, understand their market position and the resources available, do not blindly vigorously develop new products. For example, enterprises in the success of the regional market should be considered a successful model to key markets outside the province for grafting, while improving brand image. Small business is a small business, small toss are vulnerable to.