Misunderstanding of marketing leading brands.doc

 PAGE \* MERGEFORMAT 10 Misunderstanding of marketing leading brands The lack of new products, new strategies and innovative capacity, with many companies market behavior, it becomes a lot of money marketing show, although the short term can produce a one bright spot, but could not return for long-lasting shine More and more local enterprises and multinationals to start the close of the melee. It must be acknowledged, whether strategic or marketing level, they are still Hennen, ‘play’ However, those long-war multinational business. Do mobile phones, and probably all know that this person Wan Jianming. In charge-off due to TCL’s mobile phone business, he had been a smash hit in the industry, but rather controversial figure. Since 2005, after switching to Changhong, if degree of fade in the public eye. But in recent months, he started carrying Changhong phone active. But for now, with three years ago, when the situation in the TCL than 10000 supporters and opponents are still clearly divided, but the latter staggering. Changhong on the phone exactly how much to pay the price, must have addition to Zhao Yong and Wan Jianming things, no one can be clear. Can be a lot of people want to know, or worry that the 10000 can bring Changhong phone a ‘surprise’. For this ‘surprise’ in the background, many people have heard of - 10000 TCL mobile phones in charge of the mess left behind, still haunt his old club. In addition, Changhong ‘huge loss’ in the shadow of not fully dispersed, which inevitably makes the million and Changhong’s every move, all appear to be particularly sensitive to. In fact, talking about Wan Jianming, does not want to turn some of his old accounts, and TCL, but only as a preamble. Looks beautiful in those behind the marketing shows that many enterprises are not already abandoned the ultimate goal, only seek to make short-term interests. So, looking the next few years to see a business, simply can not figure out what it really wants. Lenovo sti