Mitsubishi Pajero you can begin to stride over the river do-.doc

 PAGE \* MERGEFORMAT 4 Mitsubishi Pajero you can begin to stride over the river do? Mitsubishi Motors In addition to China’s auto consumers a vivid lesson of ‘class education classes’, but also to have respect for the Japanese brand’s Chinese people began to question the good ‘the moon’ is not than let’s own circle. From the perspective of the professional personnel to analyze, you may be worried that this took place in China’s ‘Pajero’ event, will give Mitsubishi a world-class brands cast a shadow, to the Mitsubishi brand image be adversely affected. Here leads to a very important concept - the brand’s image, which is often said that the reputation of the people. A product or a service brand image is the brand have been given some kind of personality and it is formed in the market’s reputation. After World War II with the Japanese brands and products throughout the nation’s reputation is also strong on the international market birds, the Deming’s quality management has not only changed the quality of Japanese products to enhance its brand image. In this sense, the brand image of real product quality supported by them, while the brand’s personality to a large extent by the advertising creative accumulation formed. Mitsubishi Motors brand has been the world leader in off-road vehicle’s image, although there are also other models of Mitsubishi cars, but left a deep impression on the minds of consumers or the glory of三菱越野车 sturdy and excellent features. In particular, its advertising creative unique for三菱越野车 fortitude of the body than adding to the charm of speed and endurance. This ad was released in 1997, the entire screen is a no roads only rapids and wilderness photos, notably the line of the lane boundaries incredible, it crossed the river and over the stones, in your infinite imagination extended to the distant. Lane boundary line moved from a flat, deserted road, bad road driving wild, exaggerated humor to the demands of the三菱越野车 ‘As far as only light