Mining the value of one channel two.doc

 PAGE \* MERGEFORMAT 5 Mining the value of one channel two The channels are the target market we have completed all the platforms, all of our activities should be implemented in the channel, all the results must be tested in the channel; product after the formation of the packaging design, price management, marketing activities, including being matched brand communications are through channels, acting on the ultimate target market. Because channels in a market environment such an important role, continually tap the value of her, to be fully utilized in our work to become an important component. Channels, the value of one: the demand to meet the integration - Enhanced customers to buy attractive - to upgrade a single brand market advantage. Different brands of the same product placed in the same channel is a channel through which we usually consider the phenomenon. Of course, in such a context, by virtue of channels generated by economies of scale, providing various forms of professional quality, stage of the service channel can also produce a market advantage, or even channel visibility and channel loyalty. Is precisely because of this reason, although directly face the direct, intense brand competition, many businesses still forms a special liking for a variety of large-scale channels. When the channels will be different types of products, brand marketing, integrated into the start with the behavior, target markets and channels for the upstream vendors separately what it means kind of value? Around a certain target market overall demand, there is the purpose of the different brand products organized into a particular channel environment, relying on brand-name products for different channels for the professional integration capabilities to achieve a comprehensive in-depth customer needs to meet the objective form; and also because it kinds of ‘objective form’ for the target market needs to meet the high market value, so that channels formed a brand based on