Millet rifle to win the war, you okay-.doc

 PAGE \* MERGEFORMAT 8 Millet rifle to win the war, you okay? ‘The traditional path is the industry’s brand, first hit fame, do reputation, and finally maintain loyalty, and Internet companies because the product that is the brand, so the path millet is beginning to focus only loyalty through word of mouth continue to strengthen this process , to a sufficient magnitude, the only investment made visibility. ‘millet millet, co-founder of the brand Liwan Jiang summed path, a few words, but it tells a huge difference millet marketing thinking and traditional brand thinking, and millet with belonging to it unique path, create a strong brand, has become the leading mobile phone companies, in July 2014, millet company announced that its first half sales totaled 26.11 million mobile phones, an increase of 271%; tax sales of about 33 billion yuan, an increase of 149%, are beyond the annual sum of the 2013’s, which can not help but think, millet with innovative brand marketing strategies to win, and our traditional businesses do it? Examples of millet phone is not so much an alternative, as it is a subversion of the traditional brand concept and challenges, it uses powerful facts tell us that no one had given the visibility is defined as the first, under the brand reputation after the path, and then loyalty, truly their own unique path, we must proceed from their own enterprises themselves, the product itself, brand, break metaphysics, only innovation can occur miracle. In visits to understand the many companies, still steadfast implementation of the old thinking and old routines of a lot of people, old business thinking in general this marketing plan: first thinking based on competing products, to see what will sell in the market to determine what product lines , according to reputation that can be expensive to look for high-volume sellers spokesperson old idea, an advocacy strategy through no bombing, then that is firmly grasp the human wave tactics, a lot of conv