Mobile Commerce- Extended Enterprise Supply Chain Management radius.doc

 PAGE \* MERGEFORMAT 12 Mobile Commerce: Extended Enterprise Supply Chain Management radius China’s market economy system has been further improved, competition has intensified the current buyer’s market has become mainstream. Enterprise reform and opening up from fewer species, large-scale production and the extensive mode of operation of the mass-marketing phase to a multi-species, small quantities of differentiated marketing transition. Enterprises can not fail to attach importance to consumer segments, and even one on one individual needs of products and services. Enterprise product development, production and marketing of an increasing need for timely feedback from consumer demand. Information technology, in particular, the sustained development of mobile computing technology for low-cost strategy to build the core of a real-time logistics supply chain system provides more options. Competition in the market in need of immediate feedback from Marketing and Logistics Data Traditional production-push marketing model is based on market forecasts based on commodity production and management system. Is characterized by large-scale centralized production, mass logistics to focus on the full enjoyment of economies of scale brought about by lower unit cost advantage. Production and operation to the consumer market and competition-driven demand forecast to start in establishing a market segmentation based on the diversification of product management, and through continued market innovation and effective channel control to provide to meet the needs of a wide range of different consumer productsThread . As information technology continues to mature, including computer-aided design CAD, computer-aided manufacturing CAM, enterprise resource planning ERP / MRP II, etc., the popularity of computer systems and use of scientific management for the enterprise provide a lot of modern tools. Enterprises in product design, manufacturing, procurement inventory management, pr