Mobile Marketings ancestral home.doc

 PAGE \* MERGEFORMAT 5 Mobile Marketing’s ‘ancestral home’ I fly an occasional domestic mobile phone sales company CEOs. Mobile surprised at the fast moving consumer goods industry, CEOs and high-tech marketing concepts and system, and I were amazed at the mobile phone industry marketing knowledge so backward. Foreign remembered a joke: A physicist encountered an economist, economists, physicists were amazed at the profound knowledge of mathematics, economists, physicists were shocked by the backward mathematical knowledge. Perhaps for understandable to think the original: 1, is a veteran fast moving consumer goods industry, competition is already heating up. Mobile phone sales company CEOs complain that too much competition. I asked him how many mobile phone factory has the answer: Domestic 18, plus 50 or so abroad, probably in the market at about 700 models. I told the cell phone CEOs, domestic daily chemical enterprises have more than 10000, there are 4000 in Guangdong Province. Is the number of non-staple food companies is not Morikazu. Then the three mobile phone manufacturers in China, was originally found in China’s mobile phone can be used as a commodity sales (overseas cell phone is a carrier-bundled products), in China, this piece of outdoor marketing, Taoyuan do not have to engage in what would grab a lot of gold. At that time, China has already begun as early as the soft drink wars. At that time a case of cola beverage wholesalers can only earn a few PCT money. When the domestic enterprises have joined in this violence, cell phone industry, when the phone as a fashion consumer to speculation, in the channels to launch competition, the domestic daily chemical enterprises as early as 10 years ago started the terminal emulation. Is the appliance industry, compared with the cell phone can not, from the war started in 1996 is simply the price of home appliances war. Believe that in front of fast moving consumer goods industry, these are all colleagues