Mobile Marketing- Automotive Marketing DIY path.doc

 PAGE \* MERGEFORMAT 12 Mobile Marketing: Automotive Marketing DIY path In the crowded auto industry, people will focus more concentrated in the new car release, cost-effective, large Li Bao markdowns, but for the repairer businesses and 4S restaurants, is more important than these are with customers Each contact point on the best possible way. After-sales service are highly dependent on the automobile enterprises, who is on the consumer’s point of contact to be the best will come to dominate the market more sustainable. In the world of mobile communications, mobile phones for all personal information polymer, leading to the terminal directly to the consumer. As the owner of the most commonly used tool for mobile phone is undoubtedly the best communication with the owners point of contact. However, in all sub-minority customer base, the owner, although the most commercial value of a group of people, but also on service and business efficiency is more critical group of people. How to effectively use wireless technology to meet the owner’s personal needs and enhance their operational efficiency and become repairer business and 4S stores to enhance the competitiveness of a key. Customized Solutions In Guangzhou, if you are the owner, and enjoy the services provided by China Mobile, you have to work lots of high traffic congestion will receive messages sent to the Guangzhou Mobile, to advise you of the traffic congestion situation and recommend a fast-lane route. Anytime, anywhere, mobile operators and co-4S stores of wireless information system will be based on your status and needs, brings in a timely manner you are most concerned about the information and the matching promotions and service information. In this situation, the repairer businesses, 4S shops, owners and mobile operators benefit from them. According to Bo Rui tomorrow consulting company data provided by the car companies to start the project costs by 23%, shorten the sales cycle by 45%, while cu