Mobile phone market- inventory 2011 and Outlook 2012 (I).doc

 PAGE \* MERGEFORMAT 6 Mobile phone market: inventory 2011 and Outlook 2012 (I) Inventory 2011: surging wave of mobile Internet, smart 3G staking their claims, market differentiation cottage decline Time flies, instant new year approaches. Looking back on the mobile phone market in 2011, more than can be described as turbulent, wave after another, brilliant: Further expand the number of mobile phone users, 3G, smart rapid growth End of 2010, China’s 859 million mobile phone users, as of the end of October 2011, China’s total mobile phone users reached 996 million, 3G subscribers reached 1.0967 million; at current growth rates, China’s mobile phone users during the year 2011 will exceed 1 billion, 3G will reach 130 million users around our 3G penetration has reached 11%, more than 10% of the industry were considered large-scale application gateway, which means the user is about to enter high growth 3G channel, while in October 2011 , on the domestic 3G mobile phone sales have exceeded 12 million units, market share, accounting for 50% of mobile market share, which has accounted for the entire mobile phone smart phone market share of 35% in the third quarter, China’s smart phone shipments 23.9 million units, more than U.S. shipments of 23.3 million units, China has become the world’s largest smartphone market. The rapid development of mobile Internet, the parties have vied for the layout of the chain In the iPhone to create a ‘design + terminal + platform (operating system + content (applications,’ mobile Internet business model of the demonstration effect, 3G and mobile Internet development with a clear direction. Since then, the telecom operators, software companies, terminal manufacturers to follow suit in this business model, set up phone as operators, content providers with consumers, is considered a bridge between the chain’s core rise to great concern, the parties around the snatch chain Tickets have moves the mobile Internet: As a mobile Inte