Mobile Retail Terminal- low-cost marketing to build a rapid reaction force.docVIP

 PAGE \* MERGEFORMAT 11 Mobile Retail Terminal: low-cost marketing to build a rapid reaction force When the buyer’s market into the mainstream, increasingly intensified competition among various manufacturers, business management has been gradually transformed from a small species, large-scale, extensive type of mass-marketing phase to the more variety, small lot, fine differences in marketing phase of the transition. Increasing emphasis on the major business segments of consumers, and even one on one individual consumers of products and services. The escalation of competition and consumer demand changes in behavior requiring companies to have more and more emphasis on marketing, front-end data. Just to keep the background low-cost production system and high-efficiency, not in the market to form a clear competitive advantage. On the one hand, production technology development and production of scale lead to the homogenization of products, enterprises tend to become more severe, companies must constantly look for highlights of product innovation, and through brand building and promotion of enterprises to maintain consumer loyalty. On the other hand, consumers may choose to face more and more the degree of uncertainty of their demand is constantly increasing trend. Changes in the market and the trend increasingly difficult subjective judgments alone. In this way, the product diversity and consumer demand combined with the uncertainty to the enterprise’s production activities lead to more difficulties and challenges. Enterprises must be properly and quickly understand the market information, where the market needs must be addressed what type of product, how much of the problem, as much as possible out of stock and products to reduce risk of poor sales, as much as possible front-end sales, logistics management, on-site and production site collaboration. In particular, a subordinate branches / counters a number of Japanese business volume, high turnover products