Monopolies do not need to do the market!.doc

 PAGE \* MERGEFORMAT 11 Monopolies do not need to do the market! Monopolies do not need to do the market! Text / leather Hudson Recently, chat with friends, talk to the Unicom’s ‘UP new force’, a friend lamented the domestic carriers are now increasingly focused on the construction of a brand. I said, China’s mobile operators do not need to do the brand, and even do not need to do the market. An IT web site a ‘telecommunications services, you choose what is the primary consideration? ‘The survey, more than Qi Cheng of the respondents selected the’ tariff ‘, 24% of the people chose the’ service quality ‘, choose’ brand and the other ‘is less than 5%. It is true that ‘Global Link’, ‘Shenzhouxing’, ‘M-Zone’, ‘wishful-pass’, ‘UP new force’ is already a household name, but in the strict sense, also were far from the brand, because after all the domestic mobile communications market still stuck in the ‘duopoly’ of the stage, no matter how packed the so-called operators, brands, consumers can see is just behind the standard tariff. To China Unicom ‘UP new force’, for example, believe that most users choose it is not because we agree with the Unicom propaganda ‘wants to High, you want Try, like Up, an up! ‘Slogan, or simply because of its low tariffs - 0.1 yuan per minute for calls, caller 0.25 yuan per minute. In other words, the two mobile operators in the market still stuck in the mode of operation is only ‘price war’ in the most primitive stage. In addition, I believe the press has a communication port to run such a feeling, than to deal with the operators to deal with the vendors is difficult because the operator does not ‘PR’, and ‘marketing’ in the preparation of the rise of the last two years, the the normal process the media to deal with the operator should look for so-called ‘integrated department’. 19th-century Italian economist Pareto proposed the 80/20 rule, that is used in business management ‘companies 80% of the profits from 20% of the high-end custo