MOTO! Show is always hard to avoid.doc

 PAGE \* MERGEFORMAT 3 MOTO! Show is always hard to avoid 930 million mobile phone users around the world, there are 300 million people chose Nokia, according to Nokia’s survey shows that more than 80% of users in the replacement phone has chosen the Nokia brand. Such is the fact that Motorola do not want to see. Especially in China any one cell phone manufacturers can not ignore the country, Nokia’s mobile phones with their own quality, innovative design attracted a large number of consumers, particularly those with strong spending power of young consumers. In contrast, earlier access to the Chinese market, Motorola Inc., although still maintaining the industry’s top positions, but the market advantage it has become less marked. Nokia is full of ‘stimulus’ brand image, Motorola seems slow response to the trends and face the danger of an aging brand. How to reinvent their own brand, so that the brand call made youth, to become Motorola’s top priority. Following a thorough and detailed market research, after the beginning of 2002, Motorola introduced the MOTO strategy, to narrow the distance between the consumer, to the end of 2002, Motorola in China’s handset market share in the year still maintained a first place (and is China’s first CDMA mobile phone market share, the provincial mobile phone market share first). This indicates that, in the highly competitive mobile phone market environment, Motorola out of the past, the marketing style of the rigid calm, re-leading the fashion trend and maintain its market position. Clearly, MOTO strategy for success, then, MOTO in the end what is? Where is it magic? See current ‘Motorola mobile phone marketing case’. Comments Can not be ‘patient’ unreasonable Hui The first time I heard ‘MOTO! MOTO! ‘Sound, I thought a motorcycle ads, read only found that Motorola’s new tactics. In the MOTO ad where a group of like ‘sick’ as young people everywhere, shouting: ‘MOTO! MOTO! ‘ Motorola will cut by half his own name, fr