Motorcycle prices 2004- Up or Down- Down or Down-.doc

 PAGE \* MERGEFORMAT 13 Motorcycle prices 2004: Up or Down? Down or Down? Over the past 2003, China’s motorcycle industry, steel wire rope walked the market, drawing a fairly satisfactory conclusion. However, the influx of all kinds of negative news, such as lowering export tax rebates 4%, all kinds of raw materials prices substantially, transport and logistics costs rising sharply, so that Chinese motorcycle market performance in 2004 is full of a lot of suspense. One seems to have a very firm voice in the industry spread: in 2004, China’s total motorcycle prices will rise. Various types of media is expanding the decibel level of this sound, it seems a foregone conclusion prices, like not raising their prices will fall days, it seems the only way for price hikes. In this regard, I have something to say. Weak prices to firm up and do Although the voice is very strong, I am afraid it is but another on the price of the ‘thunder and heavy rain and little’ farce. Interrogation 1: Consumer acceptable? As everyone knows, the reason why China’s motorcycle production and sales account for the world’s total of 60% as much as the decisive factor was the low price. Many years of low penetration, has enabled consumers to have a kind of ‘price to the lowest point to go’ consumer psychology trends, many spectators are waiting for price cuts promotional opportunities, consumer prices are not waiting for the answer, but as a consumer , the motorcycle, after all, is not a necessity, why should the same product a higher price? Therefore, the prices may make limited spending power of consumers to extend the wait period, for enterprises, able to such a delay? Interrogation 2: Coordination can bear fruit do? It is said that any government departments involved in this, the coordination of several enterprises, the overall desire to shill bidding. Of course, this point has its own logic, but on the price of this sensitive point, certainly not a simple issue like a one yuan. In r