Motorola to bet China should be based on the time-for-space.doc

 PAGE \* MERGEFORMAT 5 Motorola to bet China should be based on the time-for-space For two years, Motorola’s handset business, shrinking the world to face the media when those in power to make it quite embarrassing. Recently, Motorola’s senior vice president and general manager of Greater China Mobile Terminal Business Unit Bruce Brda As soon as he appeared in China, had accepted the media interview. However, its bare next year, Motorola will continue to adjust for years, but because China in its global markets, the three strategic center, Motorola is about to launch the process of recovery plan, will take on more responsibility. Therefore, Motorola will not be ruled out in the future for a long period of time fully to bet the Chinese market, to find strategies for three very important support. However, those in power to make Motorola’s headache is that the Chinese market has shrunk, its rehabilitation plan is not something that ‘heavily invested there will be lucrative’, most likely encounter in the layers under the weight of its competitors’ less investment, return or no return ‘. Therefore, I think that its recovery plan is the most critical factor in investment returns cycle to have sufficient lead time to exchange for a larger room for growth in the future. In fact, the dynamic point of view, Motorola’s current predicament is not their lack of dynamism and mechanism of stiff competition, but rather the market environment and the propensity to consume is undergoing rapid change. MOTO mobile phone to make countless people then bowed, while the next generation phones is creating a peak. One can not ignore the fact that the success of Motorola in China, has a glorious past and enough trade status. However, the consumer coupled with the ever-changing consumer trends are good at guiding new competitors, so that Motorola’s products are ignored. Having said that, not Motorola’s sleep, but competitors work harder. This year, the market added dash of uncertainty