Monarch Lubricant Oil- a little more different and less imitation.doc

 PAGE \* MERGEFORMAT 8 Monarch Lubricant Oil: a little more different and less imitation With ‘more lubrication and less friction’ the unity of a popular gun oil, gold resources at the 2006 CCTV advertising tender, winning a total of 1.0984 billion yuan, accounting for 2.5% of sales expected -3.5%, compared with 4% this year, The proportion decreased slightly, but the absolute amount of advertising spending a lot more than last year. From such a set of data, we can see that, although the reunification of advertising investment in the absolute amount of lubricating oil increased, but the proportion of share of sales on the decline. Chia, general manager of Monarch Lubricant Oil tender recalled in 2005 after the end of advertising effectiveness: a 47% increase over last year’s sales! I remember running ‘a little more lubrication and less friction’ ads in 2003, when sales volume grew 90% year on year the number of national distributors increased by 37% year on year to reduce 18% of the blind spot of the market, high-end products increased by 150%, and thus The other two companies promote participation in the Kunlun and the Great Wall Lubricating Oil market advertising rivalry, so that hot oil market up, a unified approach has made undeniable contributions. Since then, tasted the sweetness of the unity of the CCTV advertising investment increased year by year, and the use of distinctive advertising communication strategy for rapidly driving the market - to sell as the center post carts lubricants: Sinopec Great Wall Lubricating Oil of aviation, aerospace, high-angle field of marine science and technology has the advantage; in the Kunlun Lubricant oil fields in the industrial lubricants second to none; uniform lubricating oil as a rising star, who define their strengths, and the formation of different opponents, only intensive farming ‘vehicle lubricants’ market, gradual introduction of special lubricating oil SUV, motorcycle-specific lubricants, trucks, lubrican