Modern Marketing 5 S Management.doc

 PAGE \* MERGEFORMAT 12 Modern Marketing ‘5 S ‘Management The ever-changing modern marketing management theory has indeed injected fresh blood into the field of marketing, from ‘sell’ to ‘marketing’ to ‘marketing’, from the 4P theory to C-4P theory, 4C theory, 5R theory, more involved in the marketing strategies , and in the tactics rarely in-depth research. In 1999 we implemented in the enterprise ‘5 S ‘on-site management, I am aware of ‘5 S’ management of marketing is more important and more difficult. I believe that modern marketing is bound to 5S management of many enterprises to improve their core competitiveness, and even bring about development opportunities. During the sales come from business flexible Period of development from the management of sales Enterprises in the development of the problems encountered in the process of sales reflected in the concrete expression for the ‘more than 10’’5 small’. ‘Over 10’ that is the market and more customers more products and more multi-salesman, travel costs and more travel time and more promotional demands more bad and doubtful debts more returns and more numerous complaints; ‘five little’ that is a single product sales of less , less loyal customers, profits less, travel less reporting, less professionalism. Study its root causes, are still companies ‘problems are all used to come’. Business venture period, the priority is sales, most companies use the most flexible program, to be called ‘cat theory’ - whether black or white, able to catch mice is a good cat! Early start salesman less small number of products, customer less, companies with low expectations, potential problems have been concealed and exposed other issues, the problem is no longer just a problem, but has become ‘inertia’, and even become the unwritten rules and regulations system prevalent in the enterprise. Marketing staff of people to keep on improving ourselves, Lapping the market, there are some people unable or unwilling to adapt to ma