Misunderstood HP Way.doc

 PAGE \* MERGEFORMAT 3 Misunderstood HP Way For many ordinary Chinese people, the Hewlett-Packard may mean that a laser printer, meant that the world’s leading IT companies, but this is only a very small business in which Hewlett-Packard for HP, such a brand positioning is clearly unsatisfactory, In fact, Hewlett-Packard ways to make money in China, a lot of the new HP Compaq merger company will be divided into overall business Enterprise Systems Group (ESG), Information Products Group (PSG), Imaging and Printing Systems Group (IPG), professional and support services group (HPS), a discerning eye to see that these four businesses are making profits a good channel. But most people also know the ‘HP Way’, which has been established in China from the Hewlett-Packard, HP has been not see it merely as an internal culture, and in a variety of media and occasions, to talk about Hewlett-Packard’s HP Way has become a items were working there. This is no good, because corporate culture is not just internal, but also the support of brand culture, HP knows this rule. So, what is the garage as culture, innovation, respect for the employees of these HP’s culture has been familiar to many Chinese people, so many Chinese enterprises want to learn HP Way, said that another well-known domestic Chinese IT companies Lenovo will draw a lot of HP’s cultural quintessence. Reference is the best way of learning and innovation, the frightening thing is that we only see the surface of things, but its inner meaning and understood very little, only知其一不知其二 ability and attitude is our biggest enemy of innovation . HP’s culture has been deified In public media, said HP Way (The HP Way), simply including the individual’s respect and trust, the pursuit of outstanding achievements and contribution to uphold the principles of credit management, teamwork and innovation of these core values. As long as we carefully analyze the content, we know that it can be said to be universally applicable, t