Mining Sports Marketings gold mine.doc

 PAGE \* MERGEFORMAT 11 Mining Sports Marketing’s ‘gold mine’ World Cup coming. June 9, No. 17, World Cup Soccer Championship will be held in Munich, Germany. Prior to the 2008 Beijing Olympic Games, the biggest sporting event, it has become a world-renowned corporate communications, brand, refresh marketing platform. According to relevant forecasts, the World Cup, when the world will be more than 3.2 billion viewers to watch the game or watching television. In China, the World Cup, every game there will be a conservative estimate of 150 million television viewers, and the whole World Cup, all the games, China’s total number of television viewers will be more than 10 billion. Of course, this does not include newspapers, Internet, SMS and other audiences. The use of the World Cup for the dissemination and promotion is an internationally renowned companies usually done. Many deep-rooted international brands such as Adidas, Nike, Coca-Cola, Pepsi, etc. with the World Cup has deep roots. Adidas is from the World Cup is beginning to the world. In 1954, through sponsorship of the German team, with the German team beat Hungary in the final team win the World Cup, it also will be recognized by the whole world. Can be expected that this session of the World Cup, Adidas’s three stripes logo will certainly be the mirror image of one of the highest rates, not only because it affects not only printed in hundreds of millions of football fans, there are also printed in a number of national team The uniforms and in the OTC running a busy work and service to them too. It is reported that the World Cup Adidas sales target of 10 billion euros. In order to seize the World Cup the market, Sony, Samsung, Hitachi, Philips, Siemens and other enterprises Iles, and also joined the main camp. China’s Lenovo Group has already announced a large amount of money to sign Brazilian superstar Ronaldinho to do voice. TCL has also been ahead of the one billion yuan on a check made out to Cris