Millennium fen How to turn-.doc

 PAGE \* MERGEFORMAT 11 Millennium fen How to turn? Author Description: fen Group is the only one have both fen and the two countries Trimeresurus wine wine business, so some data are two kinds of wine of the common data. Article Zhizuo fen discussion, Trimeresurus temporarily involved. In September 1952, the eve of the third anniversary of the birth of new China, China’s monopoly of the China Industrial Company to support first-ever nationwide assessment reception - the first session of the National Assessment reception, brewing experts from around the country, assessment experts and wine scholars from 103 kinds of wine samples were selected eight kinds of state-level wines, including white wine followed by Moutai, fen, Luzhou Special Liquor and Xifeng Liquor. Over half a century later, in 2006, Shanxi Fenjiu Group (including the fen and Trimeresurus two brands) realized main business income of 1.519 billion yuan and total assets reached 2.421 billion yuan. However, during the same period Moutai 2006, main business income of 4.896 billion yuan, total assets reached 9.883 billion yuan; Luzhou in 2006 realized main business income of 1.869 billion yuan, total assets of 4.744 billion yuan. Can be seen that fen behind. Well, this is why? Looking at liquor market, in fact has lost its liquor brands Fenjiu leader position. On the one head, fen has been far less Maotai, Wuliangye and Luzhou, and even by the Chinese Jin constant threat of alcohol and other small brands. On the sales, fen is unworthy of Shanxi - the most sad thing is that, with the millennium culture and the extraordinary quality of fen, actually sell, but is also a faint scent of wine Double pot. From January to March of this year, Shanxi fen fen and Trimeresurus Group sold a total of 6,100 tons, down 38%. This is undoubtedly one of the most intuitive alert: fen, do you afford to be careless. In the current market, the terminal, and occasionally be able to see the blue and white porcelain fen su