Milk is not a drink!.doc

 PAGE \* MERGEFORMAT 12 Milk is not a drink! Milk is not a drink - this sentence seems a bit unreasonable, milk, how could not drink? In fact, dairy enterprises in the overall marketing and promotion, and other beverage products have great difference. Thus, in a sense does not drink milk. At this point, I would like to express: dairy companies can not blindly drink products in the market learn from the mode of operation. More mature than other drinks market operation mode, dairy marketing has just begun. Therefore, many dairy companies spared no expense to the introduction of talents from various beverage companies. But as far as I understand it, these airborne survival rate is not high, the main reason is that these airborne beverage industry do not quite understand the unique mode of operation of dairy industry. In the following article, I will know his own milk and other beverage industry market operation, the main difference, do a brief explanation. Differences in brand positioning The role of the position I do not want to say, good management and channel strategies can be a period of time quickly enhance corporate competitiveness, but if you want to maintain long-term viability, accurate brand positioning and effective brand communications systems are indispensable protection. Category decided Positioning: Brand positioning, the premise is to identify what category the product belongs to. Carbonated beverages are carbonated drinks positioning, drink tea with tea positioning, the positioning of juices with fruit juice, sports drinks, sports drinks are positioned ... ... Looks like this sentence is nonsense, but really can accurately grasp this point the milk companies are not many. A master of business given the positioning of a well-known milk - milk is full of vitality. Masters is based on: dynamic positioning applications in the dairy business has not been, relatively new and unique. This position looks like there was no problem, but in fact he ju